The Buyer's Journey:

How to Catch Buyers at the Right Time.

The marketing and sales demands to keep up with competition.

You can do cold outreach and try to advertise to prospects you think need to buy your product. But that only accounts for 3% of the market. All competitors are also trying to get those prospects. You can instead reach the other 97%, guiding them through the different consideration and purchasing stages.

AKA the Buyer's Journey.

**Prospects are now becoming aware of their problem.**

In this stage, they're starting to feel that they have a problem and start to conduct research to understand it, its consequences and how it impacts them. However, they may not be interested to invest in solutions quite yet. They still need to understand their problem.

To capture prospects at this stage, displaying an ad with a list of features won’t do. They need to be educated and informed on their situation.

Provide a lot of educational content, getting them to understand their pains.

For example, they Google a question and your blog post providing the answer appears.

Prospects have at this stage defined their problem, but are yet to identify a specific solution.

Buyers are trying to understand different methods and solutions for solving their problems, slowly

tapping into solving it.

But they are not ready to find service providers yet.

They just want to know if there are and what solutions can fulfil their needs.

For example:
They know they have an issue with ABC. So they subscribe to ABC Solutions Inc.’s newsletter that educates them on the issue.

Now, the prospects are ready to buy, but they have a wide variety of service providers and solutions.

At this point, you need to stand out among your competition by knowing your competition and

knowing your audience.

Or hopefully, your prospects know

YOU so well and comfortably that

it’s a no-brainer.

How to do this?

So, to capture and convert clients in the framework explained, you need to:

Build content
Manage leads in a system
Have a conversion system

You should have several channels to nurture your clients, including email marketing (Still the most effective), social media, mobile, support... But personalisation is key. Customers expect personalisation - a growing trend. Email marketing hasn't been knocked down from their winning title as every $1 spent generates $36 (Demand sage). But they're effective when they're personalised. Nurturing clients is an explosive area, further covered in our guide below.

**The 9 Fundamentals of How to Reduce Lost Traffic, and Keep Leads Coming Back for more 📘**

Takeaway

Shouting and waving "We're here! Buy, buy, buy from us!" may convert those who know what they need, are ready to buy, and already familiar and comfortable with buying from you, which is less than 3% of the market - that everyone is trying to get.

Helping a prospect understand what they need, get them ready to buy, and be familiar and comfortable with you at the time of decision would be ideal, wouldn't it? Oh, and also be 97% of the market? That's why businesses need lead generation and conversion systems. Systems to bring in and nurture leads to become sales-ready, and have the team ready and equipped to convert them at the sales call. When you're good at marketing and sales, you're good at this.

Especially in the modern day as technology and AI grows - automation allows businesses to do this efficiently and at scale. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities (Invespcro).

Everything is run on automation these days requiring companies to keep up with the marketing demands. Using a CRM (Customer Relationship Management) program gives the opportunity to 'manage' customers and leads.

Sales ready.

Client friendly.

Revenue heavy.

All-in-One Lead Acquisition System from lead generation to lead nurturing to streamline your systems and convert sales calls.

Automation

- Nurture clients while you sleep

- Delegate tasks while you get breakfast

- Send follow-ups on your way to work

80% of marketing automation users see improved lead generation, and 77% see more conversions - Invespcro

Conversion

- Sales funnels

- Email Marketing

- Appointment booking

Everything you need to bring sales-ready leads to the sales call, and after. Even bill them from the system.

Integrations

- Social Medias

- Google & FB Ads

- Slack

- Stripe

To automate lead generation, billing, and more integrations!

A system that grows with you.

Set up to jumpstart small businesses, it's made to grow at your pace.

SaaS Hybrid

Manage
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